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ESPN to broadcast 11 games of Bound 4 Beijing Tour; KFC Named Title Sponsor
2/14/2008

Oklahoma City, Okla. -- The Amateur Softball Association of America (ASA) is pleased to announce that ESPN will feature 11 nationally televised games along the KFC Bound 4 Beijing pre-Olympic tour. Five consecutive weekly national televised games on ESPN2 in April and May along with two other bonus games plus four games slated for July will round out over 22 hours of original USA Softball branded programming on the ESPN family of networks.

“We are thrilled to be working with ESPN again this year,” said 2004 Olympic Gold Medalist Jennie Finch. “Their support of the sport of softball is outstanding. They have continued to raise the bar in the World Cup broadcasts and to be able to display this team’s talent on national television as we prepare for the Olympic Games in Beijing is tremendous.”

“Softball continues to deliver solid upward rating trends for our networks,” said Associate Manager of Programming for ESPN Laura Sandillo. “We look forward to showcasing what’s going to be one of the top teams competing this summer in Beijing.”

KFC has been named title sponsor of the Bound 4 Beijing Tour marking the second year in a row that the KFC Corporation has pledged it support to the Amateur Softball Association and the USA Softball brand. As part of KFC’s agreement with ASA, they will receive commercial inventory, in game features and other sponsor elements in each show in addition to retail player appearances by members of the USA Softball team that will compete this summer at the Beijing Summer Olympics.

“The USA Softball Women’s National Team will be one of the top five most talked about stories going into Beijing and thanks to the partnership we have established with KFC and ESPN, we are in a position to showcase the amazing ability of our players and coaches,” said ASA Executive Director Ron Radigonda. “In 2004, Sports Illustrated declared our national team as ‘America’s Real Dream Team’ on its cover and we look forward to continuing this tradition of excellence throughout 2008.”

Team USA will compete in 62 games during the tour against top NCAA Division I opponents, Regional All-Star opponents as well as International Competition. Below is the ESPN Schedule.

Air Date Game Time (EST) Network

Tues. April 15 USA vs. Arizona 7 p.m. ESPN2

Tues. April 22 USA vs. Oklahoma St. 7 p.m. ESPN2

Tues. April 29 USA vs. Oklahoma 7 p.m. ESPN2

Tues. May 6 USA vs. Virginia Tech 7 p.m. ESPN2

Wed. May 7 USA vs. DePaul 7 p.m. ESPN2

Tues. May 13 USA vs. Michigan 7 p.m. ESPN2

Wed. May 14 USA vs. Tennessee 7 p.m. ESPN2

Sun. June 8 USA vs. China 11 a.m. MSNBC

Sat. July 5 USA vs. NPF All Stars Noon ESPN

Sat. July 12 USA vs. Bloomington Lady Hearts 2 p.m. ESPN2

Sat. July 12 USA vs. Canada 7:30 p.m. ESPN

Sun. July 13 USA vs. NPF All Stars 1 p.m. ESPN

For complete results, blogs, bios, photos, multimedia and more of the Bound 4 Beijing tour, log on to www.usasoftball.com

ABOUT KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

ABOUT WINNERCOMM

Winnercomm, Inc. is America’s largest independent sports production, program development, marketing services and sales representation company with offices in Tulsa, Dallas, New York, Chicago and Nashville. Winnercomm-produced telecasts have won 12 Emmy Awards. The company produces over 1,000 hours of programming annually for ESPN and 13 other networks and owns the high-flying Skycam that has produced the unique overhead shots on ABC's Monday Night Football and ESPN's Sunday Night Football. Winnercomm represents ASA/USA Softball with sales and production related services allowing for unprecedented full service agency representation and broadcast design for softball related content on ESPN. For more information go to www.winnercomm.com

ABOUT ASA

The Amateur Softball Association, founded in 1933, is the National Governing Body of softball in the United States and a member of the United States Olympic Committee. The ASA has become one of the nation’s largest sports organizations and now sanctions competition in every state through a network of 83 local associations. The ASA has grown from a few hundred teams in the early days to over 240,000 teams today, representing a membership of more than three million. For more information on the ASA, visit www.asasoftball.com

ABOUT USA SOFTBALL

USA Softball is the brand created, operated and owned by the ASA that links the USA Men’s, Women’s, Junior Boys’ and Junior Girls’ National Team programs together. USA Softball is responsible for training, equipping and promoting these four National Teams to compete in international and domestic competitions. The USA Softball Women’s National Team is one of the only two women’s sports involved in the Olympic movement to capture three consecutive gold medals at the Olympic Games since 1996. The U.S. women have also won eight World Championship titles including the last six consecutive as well as claimed two World Cup of Softball titles. For more information about USA Softball, please visit www.usasoftball.com

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