OKLAHOMA CITY – The Amateur Softball Association (ASA) of America, the National Governing Body (NGB) of Softball in the United States, and Sports Authority announced today that the Englewood, Colo.-based company has been named the official sporting goods retailer of ASA Softball for the 2012 season.
Sports Authority's partnership with ASA Softball marks its most significant foray into America's softball community, composed of approximately three million athletes playing both slow pitch and fast pitch softball. ASA/USA serves as the NGB for softball to the United States Olympic Committee and the International Softball Federation and registers over 200,000 teams annually. ASA conducts over 100 National Championships each year with over 36,000 athletes participating in 2011 championship play.
"We are very pleased to welcome Sports Authority into the ASA Softball family," said ASA/USA Softball Executive Director Ron Radigonda. "Together we can continue to push softball participation to the next level through our events and initiatives that benefit the millions of individuals who love to play this sport."
Sports Authority operates more than 460 stores in 45 states. An industry-leading retailer of sports equipment and apparel, Sports Authority will be woven into ASA Softball’s national events, marketing and branding initiatives including discount coupons for members and coaches as well as special coupons for 2012 National Championship participating teams.
"Sports Authority is proud to be the official sporting goods retailer of the Amateur Softball Association of America. This partnership is a reflection of the confidence the sport's national governing body has in Sports Authority to provide to its members the best service and value in the industry. We look forward to exceeding those expectations," said Joe Newsum, Senior Vice President Marketing at Sports Authority.
About Sports Authority
Headquartered in Englewood, Colo., Sports Authority is one of the nation's largest full-line sporting goods retailers, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices. Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. Whether in the game or cheering from the sidelines, Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team's apparel. Sports Authority operates more than 460 stores in 45 states, and employs more than 17,000 people nationwide. It also operates stores in Japan under a licensing agreement with AEON Co., Ltd. The company's e-commerce website is located at www.sportsauthority.com.
About ASA
The Amateur Softball Association, founded in 1933, is the National Governing Body of softball in the United States and a member of the United States Olympic Committee. The ASA has become one of the nation’s largest sports organizations and now sanctions competition in every state through a network of 76 local associations. The ASA has grown from a few hundred teams in the early days to over 200,000 teams today, representing a membership of more than three million. For more information on the ASA, visit http://www.asasoftball.com/.
About USA Softball
USA Softball is the brand created, operated and owned by the ASA that links the USA Men’s, Women’s, Junior Boys’ and Junior Girls’ National Team programs together. USA Softball is responsible for training, equipping and promoting these four National Teams to compete in international and domestic competitions. The USA Softball Women’s National Team is one of the only two women’s sports involved in the Olympic movement to capture three consecutive gold medals at the Olympic Games since 1996. The U.S. women have also won nine World Championship titles including the last seven consecutive as well as claimed five World Cup of Softball titles. For more information about USA Softball, please visit http://www.usasoftball.com/.
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