OKLAHOMA CITY — The Amateur Softball Association (ASA) of America, the National Governing Body of softball in the United States, has launched a mobile version of their website, available at M.ASAsoftball.com. Designed using feedback from the ASA community, the new mobile site provides on-the-go information to any web-enabled iPhone, Android or other compatible mobile device. The new site provides users with easy to access ASA tournament listings, ASA Certified Equipment, top headlines, local association contacts, and an event listing for the ASA Hall of Fame Complex. In addition, the new technology provides a list of ASA preferred business partners and links to SoftballOutlet.com and OfficialGear.com. Visit M.ASAsoftball.com from any web-enabled phone to access the site.
“We are excited to share the site with the public and enhance their browsing experience,” said ASA/USA Softball Executive Director Ron Radigonda. “With the number of people using mobile devices continually increasing, it is crucial for ASA to provide smart phone users quicker access to important information. With more and more visitors to our websites coming from their mobile devices, we can provide yet another avenue for the sharing of important information that our users would need. This site makes it easier for our parents, coaches, umpires and athletes who use smart phones to obtain helpful information about ASA Softball.”
The mobile website is intended to keep up with the increase in mobile surfing and meet the public’s growing preference for receiving information. The content is targeted to users who are at the softball field and will target relevant material that users may need. M.ASAsoftball.com provides capabilities for users to:
• Search ASA Tournaments: Users can search for and locate current, future, and past ASA National Championships and Qualifiers
• View ASA Certified Equipment: This quick-use option allows users to view and search for ASA approved and non-approved bats and balls
• Shop: Users can have quick access to specific items they wish to purchase, ranging from hats to ASA Hall of Fame Complex event tickets
The mobile website’s content is organized under seven main tabs: ASA Tournaments, ASA Certified Equipment, ASA Code, Headlines, Shop, Partners and Contact Us. The Tournaments tab allows users to browse all ASA National Championship Finals, National and Regional Qualifiers and GOLD National Championships and Qualifiers. Users will be able to browse through different divisions of play and access prior and future tournament information if that information is available. Additionally, the tournament Fact Sheets will provide users who are already in transit to a tournament useful information such as local sponsoring hotels, playing field locations as well as contact information for the tournament directors and other coordinators. The ASA Certified Equipment tab will take users to lists of ASA approved and non-approved equipment. The non-approved sections provide a list and photo (if available) of all of the non-approved equipment, while the approved equipment is broken down by manufacturer and bat-type. The ASA Code provides browsers with an online version of the ASA Code, while the Headlines tab displays the most recent 20 news stories from ASASoftball.com. Upon choosing the Shop tab, users can select which online store they would like to visit. Within each section is a breakdown of the type of merchandise available so users can quickly have access to a specific item they wish to purchase. The Partners section lists all of ASA’s business partners and sponsors, while the Contact Us tab has a breakdown of the 76 local ASA associations. Within each association, browsers can view the contact information for their local association.
The new mobile-optimized website is a different version of ASA Softball’s original website, developed to suit the hardware of smart phones. Users will still be able to access ASASoftball.com. on their phones and desktop computers in order to view information that is not available on M.ASAsoftball.com. The mobile technologies fit well into ASA’s history of continually developing the sport of softball. In addition to being one of the first national softball organization’s to launch a mobile site, ASA was the first to accept and introduce a universal set of rules.
The Amateur Softball Association, founded in 1933, is the National Governing Body of softball in the United States and a member of the United States Olympic Committee. The ASA has become one of the nation’s largest sports organizations and now sanctions competition in every state through a network of 76 local associations. The ASA has grown from a few hundred teams in the early days to over 210,000 teams today, representing a membership of more than three million. For more information on the ASA, visit http://www.asasoftball.com/.
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