Oklahoma City, OK—ESPN, the World Wide Leader in Sports, in celebrating the upcoming Olympic softball competition by re-airing two games played in Oklahoma City, OK on July 13 against the NPF All-Stars as part a four hour softball marathon on Monday, August 9 starting at 3:00 p.m. (EST) on ESPN2.
“Not only does this demonstrate ESPN’s enthusiasm for the sport of softball, but it reinforces the quality of the product that ASA was able to deliver to ESPN,” said Kelly McKeown, ASA’s Director of Marketing. “Typically, ESPN decides to re-air ESPN original entertainment products as a means of enhancing the properties that they own and operate. In this case, and for every one of the other USA Softball games that ESPN has televised over and over again this spring and summer, the ASA assumed all of the risk by producing the games for ESPN. To say the least, we are thrilled with the entire promotion and to have ESPN as a partner in softball.”
In total, ESPN will have featured 40 hours worth of USA Softball programming after the games on August 9th have been aired.
“In terms of promoting the sport, this is one of the most visable promotions anyone involved with softball has ever created, said Ron Radigonda, ASA’s Executive Director. Not only did we expose to the sport to millions of people that have never seen it, we increased the sports visibility on a global basis and also raised the awareness to the fact that ASA is the organizing body behind the National Team.”
ESPN International has aired each of the original USA Softball programs throughout Asia, Australia, Europe and the Americas.
The remaining schedule of USA Softball Women’s National Team games on ESPN and ESPN2 follow:
Date Time (EST) Network Opponent
August 9, 3:00 p.m. ESPN2 USA vs. NPF East All-Stars
August 9, 5:00 p.m. ESPN2 USA vs. NPF West All-Stars
The Amateur Softball Association, founded in 1933, is the National Governing Body of softball in the United States and a member of the United States Olympic Committee. The ASA has become one of the nation's largest sports organizations and now sanctions competition in every state through a network of 91 local associations. The ASA has grown from a few hundred teams in the early days to over 240,000 teams and 40,000 umpires today, representing a membership of more than three million. For more information on the ASA, visit www.asasoftball.com
About USA Softball
USA Softball is the brand created, operated and owned by the ASA that links the USA Men’s, Women’s, Junior Boys’ and Junior Girls’ National Team programs together. USA Softball is responsible for training, equipping and promoting these four National Teams to compete in international and domestic competitions. The USA Softball Women’s National Team is one of the only two women’s sports involved in the Olympic movement to capture back-to-back gold medals at the Olympic Games since 1996. The U.S. women have also won seven World Championship titles including the last five consecutive. For more information about USA Softball, please visit www.usasoftball.com.
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